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Archive for the ‘sales management’ Category

So you want to be a sales pro

Monday, August 9th, 2010

Who doesn’t! Well, you ought to get acquainted with with a guy I’ve worked with for about 20 years. He’s moved from one company to another as might be expected. He worked for others, but mostly in his own business. Just like the rest of us, there have been ups and down, high points and crises. On a couple of occasions he has had the rug pulled out from under him. The usual stuff that anyone in sales can relate to. He’s also still works customers who have been with him all that time.

That’s the back story; now for the good stuff:

  • Not once have I ever heard him complain about anything, including customers.
  • He does what needs to be done for customers, no matter what it is. Nothing is beneath him.
  • He doesn’t get upset (outwardly, at least) when something doesn’t go smoothly or an problem arises. He recognizes that stuff happens and the job is to deal with it.
  • He’s a regular at industry trade shows, but he never has a booth takes a booth for his own business. It’s not that he’s cheap. He devotes his time to working along side his customers.

If you met him, you would be surprised to learn that he’s a salesperson, let alone a real pro. He’s quiet, unassuming, patient, calm and appreciative and, believe me, a person of his word. It’s never, ever about him.

If you want to meet a sales pro, look no further than Ed Testa (he never goes by Edward) of Champion Capital, an equipment leasing company.

Dread of flying may be keeping ticket prices low

Thursday, July 22nd, 2010

Talk to just about anyone who flies for business or pleasure and almost to a person, they say, “I hate flying!” And then they usually launch into a laundry list of complaints.

And it doesn’t seem to be getting better, either. A recent news photo showed a couple that had just deplaned. Both were wearing facemasks to protect themselves from possible germ contamination. Not a pretty picture in more ways than one.

Sure, there’s Southwest Airline and Jet Blue, the low cost carriers. And that’s what makes this so interesting. Is it any accident that customers opt for the lowest possible price? Of course not. Why would anyone want to pay anything but a rock bottom price for flying when they hate the experience?

All this came to mind while reading a recent WSJ article, “The Golden Age of Flight,” which recalled earlier days when the service was impeccable and the planes were loud and less refined than they are today. Yet, people loved flying, even though it was pricey.

And that’s the point one airline consultant Stanley Plog makes about flying. He has conducted studies of airline comfort, and comments in the article, “I love to fly. But today I avoid it when I can.”

The message applies in many other sales situations. No one wants to pay for pain. Some customers order from Amazon.com, even if the price is higher than others. As one person said, “Yes, I paid more, but I know they will take care of me.”

Watch out what you say or how to lose the sale

Thursday, February 11th, 2010

The radio ad rep sent an email stating that her station would be “a perfect fit” for one of our clients. “We have so many amazing opportunities” for them.

I responded by asking who she thought was this client’s target customer, including age group, that made her station such “a perfect fit. Her reply pointed out adults in a particular age range, a minimum income level and mostly families with children who own their own home. She wasn’t at all close. I then described the target customer, pointing out that based on her description, the station would not be “a good fit.” Then, came her final comment, “I still beg to differ.”

The ad rep failed to engage me and presumed to know the solution before asking questions. It might have been more successful if she had said something like, “Our station covers your client’s market area, but before going any further, I want to be sure there’s a good fit. Would you mind answering a couple of questions for me?”

With the basic information in hand, she might have identified programming that was a good fit or she could have come back with, “Thanks for the information. Frankly, I don’t think we’re the right station for your client.” If that had happened, I would have been impressed with her honesty and the next time she called, I would have confidence in her recommendations.

If you want to be a great presenter, check out Steve Jobs

Thursday, November 19th, 2009

Steve Jobs the quintessential presenter

Steve Jobs may be the best business presenter today. This wonderful little show from Business Week is superb! And so is the book. Microsoft should hire him to teach PowerPoint, an app that has dumbed down presenting to a ridiculous low.

Perhaps one of the best ways to build a career is by becoming a competent and compelling presenter. The good news is that very, very few people have it or feel it’s worth developing. It can put you in a class by yourself.