As everyone knows, the sales figures on the iPhone 4 are beyond imagination, as they are for all Apple products. Mac sales for Q1 of this year exceeded total sales in 2004. And for a gadget that many said would die a quick death, you can’t find an Apple store with one to sell. A total of 3 million sold in two months.

While the sales figures are staggering, it’s only exceeded by what we might call “The Apple Phenomenon.” Perhaps, it’s so complex that it defies description. Yet, at the heart, it seems to be that Apple products deliver life unifying simplicity when everyone is complaining (and rightly so) about a growing burden of complexity.

Beyond that, the products are participatory. The users define the use! Each iPhone is as unique as its owner and the technology never, ever gets in the way. It’s transparent. In the end, it’s the experience that’s so compelling, so exciting.

And the Apple stock ain’t so bad, either!