Increased customer expectations require real-time responses. Seemingly innocent comments can send the wrong message. For example, “I’ll get that for you when I get back to the office” can make sales reps look like they’re out of sync with the times. Whatever else is happening, business today is a “no waiting zone.”

Although apparently surprising to some, the iPad’s appeal to the business community seems rather obvious as it provides continuous connectivity and its touch screen makes it seamless extension of the person using it. It keeps the attention focused on the person using it rather than on a piece of equipment, such as a laptop. And unlike a laptop, the iPad is uniquely designed for sharing. Whether these distinctions are actual or perceived makes no difference; the results are what count and that’s real-time responses.

An excerpt from Turning the Tide in Your Favor. (Click to view the full article.)