Or, at least that’s the way it seems, although it’s difficult to understand why it should be that way. The company is still a bit shaky, not to speak of the fact that all us good taxpayers own 61% of the carmaker. Yet, only bored folks would dream up a plan to eradicate one of the most beloved nicknames in the history of the American automobile. One that’s as American as apple pie.
It’s not as bad as it may seem. Only GM employees are no longer allowed to call their most popular car a “Chevy.” According to the company’s brain cleansing program, everyone must use the full name, “Chevrolet.” That’s a bummer, at best.
Why spend valuable dollars policing a proud name of a product with a wonderful history. And who in the world thinks they can get millions of us to dump a word that’s part of our DNA? What’s coming next? An ultimatum will come down from the GM C-suite that referring to a Cadillac as a “Caddy” demeans the brand. Tell that to a Texan!
