Marketing Plans

There are two reasons why marketing fails. First, there is no detailed plan that is written and reviewed regularly.

Second, what companies call “marketing,” lacks three basic components: unity, coherence and consistency. In other words, it is hit or miss, one activity is unrelated to others, and it fails to deliver a clear, compelling message.

At Graham Communications, we create a Marketing Agenda, for every client to keep the program on track. It also provides clients with a clear, up-to-date picture of what is being accomplished.

Without a plan, there is no marketing.