Graham Communications - The Creators of Magnet Marketing


Graham Communications
40 Oval Rd. Ste. 2 | Quincy, MA 02170
T. 800.659.0069 | F. 617.471.1504

The pull of Magnet Marketing

the best way to picture magnet marketing is to see it as a loop, constantly providing customers opportunities to learn and to respond at the appropriate moment.The traditional “reach out and grab someone” approach to marketing and sales continues to influence the behavior of companies.

Magnet Marketing, the concept developed by Graham Communications, challenges the idea of attempting to “snare” customers simply because it’s not only inefficient, but it doesn’t work in the 2.0 marketing environment. Today’s customers know they are in charge of the sale and they won’t tolerate persuasive tactics.

The Magnet Marketing strategy focuses on customer profiling and identification and letting them come closer and closer through the use of tactics that foster trust and confidence to take the next step when they get ready.

Consistency is the quality that gives Magnet Marketing its uniqueness. The goal is to stay close to customers and prospects in a variety of ways over time so that you are always in front of them.

The best way to picture Magnet Marketing is to see it as a loop, constantly providing customers opportunities to learn and to respond at the appropriate moment.