Articles

NEW	Unusual Strategies For Closing More Sales
•	Twenty-Two Effective Ways to Out Market the Competition
•	A Short Course in Avoiding Marketing Stupidity
•	Ideas for moving forward: Putting A Stalled Economy Behind You
•	Eight ways to get serious about making sales in today’s economy
•	What we can learn from a challenging economy Six Business Lessons from the Recession
•	Strategies for tighter times The right marketing and sales messages for today’s customers
•	It’s time to get the message Why your customers will never be the same
•	Ten strategies for outsmarting the competition
•	How to raise havoc and not even know it The nine biggest business busters
•	The new marketing mix: Where will you meet your customers?
•	The seven strategies of the highly effective salesperson
•	Twenty-Two do’s and don’ts that make a definite difference in business
•	Making marketing work––for a change
•	A guide to marketing and sales success in 2008
•	Why salespeople don’t make more sales (and how to turn it around)
•	The Internet and the arrival of the citizen marketer
•	Eighteen ways to make sure you lose the sale
•	The iPod as business model What does the iPod have to do with business? Just about everything.
•	Demystifying marketing Or What makes it work?
•	When the sales mentality meets the buyer mindset
•	Sending customers their message You may reach out but will you touch someone?
•	“Do it my way or die” Making the sale to your only customer
•	How to profit from customer buying-cycle basics
•	Getting the CEO to get marketing
•	Why would any company use direct mail today?
•	Where’s the target? Opening new markets
•	How to get more than you expect in 2006
•	How to do referrals the right way
•	Dealing with the new world of sales The story of desperate salespeople
•	Marketing and sales strategy Seven ways to differentiate your product or company that make a difference––to the Customer
•	Six momentous marketing and sales opportunities
•	The seven deadly sins of marketing
•	It does make a difference … Is it sales and marketing or marketing and sales?
•	Sixteen ways to increase your sales Practical, put-‘em-to-work-now ideas for building sales
•	The high cost of failing to market
•	How to shoot straight but miss the target “We’d like to do business with you but you don’t have experience in our industry.”
•	It’s a continuous flow of leads that produces sales Constructing a prospect pipeline
•	Powerful marketing strategies that produce sales
•	It's easier than you think How to get it wrong in business
•	Getting ahead in the head game How mental images shape sales performance
•	*Ask the right questions before taking any* sales job**
•	Twelve ways to make a better presentation than anyone else
•	Bogus business ideas Popular ideas that raise havoc
•	Sixteen ways to win big at botching marketing and sales
•	Ten ways to push your company forward—by doing it backwards
•	How to make sure you have a continuous supply It's time to stop wasting customers
•	It's changed the way we think and behave Who do we thank (and curse) for email?
•	Eight ways to evaluate results What should a customer expect from its marketing program?
•	Whether we like it or not, the facts don't count First impressions are the last thing a company wants to forget
•	Getting it wrong is easy How to get marketing right
•	"We can turn it around—or can we?" Mistakes companies make when hitting a hurdle
•	Thirteen great ways to kill your company's marketing
•	Getting ahead It's what you don't do that will make the difference
•	The marketing challenge Making sales by making customers
•	Is it surprising that so many marketing and sales initiatives fail?
•	The sales career cycle Staying on top of the game
•	Marketing-driven fits the times Sales-driven just doesn't do it anymore
•	How to sell more when others are selling less
•	Marketing and sales Ten danger signs of short-term thinking
•	Words that betray our true motives Talking our way out of sales
•	A profile of behaviors How to recognize the right salesperson
•	Think like a customer—or lose the sale
•	The tired company syndrome
•	Making marketing, sales and management work How to get your company where you want it
•	Making a winning presentation or how to think like a listener
•	What we say can determine our destiny The future of your job may be in a word
•	Essentials of marketing Ten Reasons Why Marketing Fails
•	Outsourcing a Company’s Marketing A better way to meet competitive challenges