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Articles Archive
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The New Marketing Mix: Where will you meet your customers?
NEW
The Seven Strategies of the Highly Effective Salesperson
NEW
Twenty-Two Do’s and Don’ts That Make a Definite Difference in Business
NEW
Making Marketing Work––For a Change
NEW
A Guide to Marketing and Sales Success in 2008
Why Salespeople Don’t Make More Sales
(and how to turn it around)
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The Internet and the arrival of the citizen marketer
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Eighteen Ways to Make Sure You Lose the Sale
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The iPod as Business Model
What does the iPod have to do with business?
Just about everything.
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Demystifying Marketing
Or
What makes it work?
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When the Sales Mentality Meets the Buyer Mindset
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Sending customers
their
message
You May Reach Out But Will You Touch Someone?
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“Do it my way or die”
Making the Sale to Your Only Customer
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How to Profit from Customer Buying-Cycle Basics
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Getting the CEO to Get Marketing
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Why would any company use direct mail today?
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Where’s the target?
Opening new markets
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How to Get More Than You Expect in 2006
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How to Do Referrals the Right Way
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Dealing with the New World of Sales
The story of Desperate Salespeople
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Marketing and Sales Strategy
Seven Ways to Differentiate Your Product or Company That Make a Difference––to the Customer
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Six Momentous Marketing and Sales Opportunities
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The Seven Deadly Sins of Marketing
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It does make a difference …
Is it sales and marketing or marketing and sales?
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Sixteen Ways to Increase Your Sales
Practical, put-‘em-to-work-now ideas for building sales
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The High Cost of Failing to Market
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How to shoot straight but miss the target
“We’d like to do business with you but you don’t have
experience in our industry.”
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It’s a continuous flow of leads that produces sales
Constructing a Prospect Pipeline
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Powerful Marketing Strategies That Produce Sales
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It's easier than you think
How to get it wrong in business
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Getting ahead in the head game
How mental images shape sales performance
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Ask the right questions before taking
any
sales job
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Twelve ways to make a better presentation than anyone else
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Bogus business ideas
Popular ideas that raise havoc
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Sixteen ways to win big at botching marketing and sales
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Ten ways to push your company forward—by doing it backwards
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How to make sure you have a continuous supply
It's time to stop wasting customers
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It's changed the way we think and behave
Who do we thank (and curse) for email?
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Eight ways to evaluate results
What should a customer expect from its marketing program?
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Whether we like it or not, the facts don't count
First impressions are the last thing a company wants to forget
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Getting it wrong is easy
How to get marketing right
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"We can turn it around—or can we?"
Mistakes companies make when hitting a hurdle
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Thirteen great ways to kill your company's marketing
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Getting ahead
It's what you
don't
do that will make the difference
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The marketing challenge
Making sales by making customers
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Is it surprising that so many marketing and sales initiatives fail?
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The sales career cycle
Staying on top of the game
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Marketing-driven fits the times
Sales-driven just doesn't do it anymore
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How to sell more when others are selling less
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Marketing and sales
Ten danger signs of short-term thinking
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Words that betray our true motives
Talking our way out of sales
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A profile of behaviors
How to recognize the
right
salesperson
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Think like a customer—or lose the sale
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The tired company syndrome
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Making marketing, sales and management work
How to get your company where you want it
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Making a winning presentation or how to think like a listener
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What we say can determine our destiny
The future of your job may be in a word
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Essentials of marketing
Ten Reasons Why Marketing Fails
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Outsourcing a Company’s Marketing
A better way to meet competitive challenges