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Articles Archive

NEW	The New Marketing Mix: Where will you meet your customers?
NEW	The Seven Strategies of the Highly Effective Salesperson
NEW	Twenty-Two Do’s and Don’ts That Make a Definite Difference in Business
NEW	Making Marketing Work––For a Change
NEW	A Guide to Marketing and Sales Success in 2008
	Why Salespeople Don’t Make More Sales (and how to turn it around)
•	The Internet and the arrival of the citizen marketer
•	Eighteen Ways to Make Sure You Lose the Sale
•	The iPod as Business Model What does the iPod have to do with business? Just about everything.
•	Demystifying Marketing Or What makes it work?
•	When the Sales Mentality Meets the Buyer Mindset
•	Sending customers their message You May Reach Out But Will You Touch Someone?
•	“Do it my way or die” Making the Sale to Your Only Customer
•	How to Profit from Customer Buying-Cycle Basics
•	Getting the CEO to Get Marketing
•	Why would any company use direct mail today?
•	Where’s the target? Opening new markets
•	How to Get More Than You Expect in 2006
•	How to Do Referrals the Right Way
•	Dealing with the New World of Sales The story of Desperate Salespeople
•	Marketing and Sales Strategy Seven Ways to Differentiate Your Product or Company That Make a Difference––to the Customer
•	Six Momentous Marketing and Sales Opportunities
•	The Seven Deadly Sins of Marketing
•	It does make a difference … Is it sales and marketing or marketing and sales?
•	Sixteen Ways to Increase Your Sales Practical, put-‘em-to-work-now ideas for building sales
•	The High Cost of Failing to Market
•	How to shoot straight but miss the target “We’d like to do business with you but you don’t have experience in our industry.”
•	It’s a continuous flow of leads that produces sales Constructing a Prospect Pipeline
•	Powerful Marketing Strategies That Produce Sales
•	It's easier than you think How to get it wrong in business
•	Getting ahead in the head game How mental images shape sales performance
•	*Ask the right questions before taking any* sales job**
•	Twelve ways to make a better presentation than anyone else
•	Bogus business ideas Popular ideas that raise havoc
•	Sixteen ways to win big at botching marketing and sales
•	Ten ways to push your company forward—by doing it backwards
•	How to make sure you have a continuous supply It's time to stop wasting customers
•	It's changed the way we think and behave Who do we thank (and curse) for email?
•	Eight ways to evaluate results What should a customer expect from its marketing program?
•	Whether we like it or not, the facts don't count First impressions are the last thing a company wants to forget
•	Getting it wrong is easy How to get marketing right
•	"We can turn it around—or can we?" Mistakes companies make when hitting a hurdle
•	Thirteen great ways to kill your company's marketing
•	Getting ahead It's what you don't do that will make the difference
•	The marketing challenge Making sales by making customers
•	Is it surprising that so many marketing and sales initiatives fail?
•	The sales career cycle Staying on top of the game
•	Marketing-driven fits the times Sales-driven just doesn't do it anymore
•	How to sell more when others are selling less
•	Marketing and sales Ten danger signs of short-term thinking
•	Words that betray our true motives Talking our way out of sales
•	A profile of behaviors How to recognize the right salesperson
•	Think like a customer—or lose the sale
•	The tired company syndrome
•	Making marketing, sales and management work How to get your company where you want it
•	Making a winning presentation or how to think like a listener
•	What we say can determine our destiny The future of your job may be in a word
•	Essentials of marketing Ten Reasons Why Marketing Fails
•	Outsourcing a Company’s Marketing A better way to meet competitive challenges